David Nevins Interviews Chris Heacock, General Manager at The Lyric (ASM Global)

is the General Manager of the in Baltimore. His work is focused on event booking and venue marketing. Chris has played a key role in the Lyric Theatre’s management transition with ASM Global, a venue management and services company spanning five continents, with a portfolio of more than 300 of the world’s most prestigious arenas and performing arts venues.

Chris is a Baltimore City resident, a Baltimore Business Journal 40 Under 40 Class of 2018 alum, and was awarded the Foster Parent of the Year in 2016 and 2021.

Interview questions:

Q1. The Lyric is one of the longest continuously operating theaters in North America. Talk a little bit about the Lyric’s history.

Q2. This last year has been extremely challenging for arts organizations across the globe. How has the Lyric been dealing with the impact of the COVID-19 pandemic?

Q3. The Lyric recently began working with ASM Global as a management partner. Tell us a little bit more about ASM Global?

Q4. Give us a little preview about some exciting events coming up at the Lyric.

Q5. How is your team at the Lyric keeping people safe as they return to in-person performances?

Q6. Lastly, I wanted to ask a fun question so we can get to know you a little bit better. What is your favorite performance that has come to The Lyric?

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: The Lyric Foundation is a non-profit organization operating and maintaining the Lyric, a live entertainment venue located in the Mount Vernon neighborhood in Baltimore, Maryland. A cornerstone of the arts community since 1894, The Lyric presents a variety of music, dance, comedy, youth centric and educational programming of the highest quality to diverse audiences in the greater Baltimore and Maryland region.

The Lyric has hosted historic and amazing performances by Robin Williams, Alvin Ailey-American Dance Theater, Bill Maher, Patton Oswalt, Dave Chappelle, Disney Jr. Dance Party. The Lyric has hosted concerts by Aretha Franklin, Santana, The Grateful Dead, Journey, Chicago, Ringo Starr, Doobie Brothers, Diana Ross, Joe Bonamassa, Jason Isbell and the 400 Unit and more.

The Lyric Education Department knows that training in the arts can transform a young person’s life. Our in-school and summer programs are supported by the belief that every person has a unique and important story to share. Offerings include our Dream BIG essay contest, Horizons Theater Workshop and Rising Up! program.

is president & CEO of , a highly regarded strategic communications company and proactive public relations partner. The firm’s regional and national client base is a unique mix of organizations across a variety of industries including: healthcare, professional service firms, finance, not-for-profits, distributors, state agencies, national media companies, technology, political and grassroots campaigns, real estate development, sporting events, and more.

With more than 30 years of experience in marketing, public relations, and community and government relations, David is a talented and seasoned executive. Prior to founding Nevins & Associates in 1983, David served as the Director of Marketing for both Towson University and the Baltimore Symphony Orchestra. In 2001, he was tapped by the CEO of Comcast to employ his marketing expertise as President of the company’s regional sports network, Comcast SportsNet Mid-Atlantic. David is a Past President of the Board of Governors for the Center Club and is a former Chairman of the Board of Regents for the University System of Maryland, a position to which he was appointed by the Governor of Maryland. David has chaired the Maryland Public Broadcasting Commission and the Maryland Higher Education Loan Corporation, served as President of both the Jewish National Fund and the Towson Business Association and was a member of the PNC Bank board.

David is highly involved in the business, civic, and political communities, and his many years of active leadership in numerous organizations have built a network of contacts that he regularly puts to use for the firm’s clients. For more information, visit .