is an industry expert with more than 25 years of experience creating, producing, and marketing over 70 live sports and entertainment events with seamless execution, maximizing brand equity and superior customer experience. Jeff has a deep background creating new properties and events from the ground up, reenergizing existing ones and growing revenue through corporate partnerships/sponsorships, special events/one-of-a-kind experiential opportunities and ticketing/hospitality programs.
Newman began his career in events working for the Georgia State Olympics before being hired by sports marketing legend Donald Dell at ProServ, Inc. in 1995 as a Tournament Associate for the Legg Mason Tennis Classic (now Citi Open) in Washington, DC. Four years later, he became the youngest Tournament Director within the ATP Tour and held that distinction through 2011. During Newman’s tenure as Tournament Director from 2000 – 2017, the event grew to be one of only five combined ATP/WTA professional tournaments in the US and one of only eleven ATP 500 level events worldwide broadcast internationally in 185 countries. Other highlights include capturing >$50M in corporate sponsorships and raising over $2.75M for the tournament owner & beneficiary – Washington Tennis & Education Foundation.
In 2017, Newman went on to become VP of Events & Experiential Sales with iHeartMedia, Washington/Baltimore Region, offering sponsorship and unique packages connecting consumers with brands through the power of LIVE events. During his tenure, overall event sponsorship and non-traditional revenue increased 188% YOY.
Prior to becoming the new President & CEO of the Maryland 5 Star at Fair Hill and The Fair Hill Host Organizing Committee in August 2019, Newman served as VP, Global Partnerships with Monumental Sports & Entertainment (MSE), one of the largest integrated sports and entertainment companies in the country.
Interview questions:
Q1: You have an amazing background of creating and marketing live sports and entertainment events around the country. Tell our viewers a little bit about your background and how you came to Maryland to lead the new Maryland 5 Star at Fair Hill event in Cecil County.
Q2: For our viewers who may not be familiar with the Maryland 5 Star, explain what the event looks like and the various events that will be on display this October.
Q3: This is much different than a typical horse racing event. Why is this such a big deal for Maryland and the Maryland horse industry.
Q4: Tell us a little about the amazing venue for the 5 Star at Fair Hill in Cecil County.
Q5: What are some of the things you are most excited about the upcoming competition, as well as some of the other special events planned for families?
Q6: This event is made possible by a host of corporate partners and sponsors… tell our viewers about some of those companies helping to make the 5 Star a success.
Q7: Finally, how can people learn more about the Maryland 5 Star, purchase tickets and get ready for this October?
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is president & CEO of , a highly regarded strategic communications company and proactive public relations partner. The firm’s regional and national client base is a unique mix of organizations across a variety of industries including: healthcare, professional service firms, finance, not-for-profits, distributors, state agencies, national media companies, technology, political and grassroots campaigns, real estate development, sporting events, and more.
With more than 30 years of experience in marketing, public relations, and community and government relations, David is a talented and seasoned executive. Prior to founding Nevins & Associates in 1983, David served as the Director of Marketing for both Towson University and the Baltimore Symphony Orchestra. In 2001, he was tapped by the CEO of Comcast to employ his marketing expertise as President of the company’s regional sports network, Comcast SportsNet Mid-Atlantic. David is a Past President of the Board of Governors for the Center Club and is a former Chairman of the Board of Regents for the University System of Maryland, a position to which he was appointed by the Governor of Maryland. David has chaired the Maryland Public Broadcasting Commission and the Maryland Higher Education Loan Corporation, served as President of both the Jewish National Fund and the Towson Business Association and was a member of the PNC Bank board.
David is highly involved in the business, civic, and political communities, and his many years of active leadership in numerous organizations have built a network of contacts that he regularly puts to use for the firm’s clients. For more information, visit .
