Bloomberg Media has shared the findings of 鈥淔uture Focus: Financial Advisors in a Changing Landscape,鈥� a new proprietary study to gain a deeper understanding of how financial advisors engage with media and communications. The study explores what sources they trust, when they鈥檙e most receptive and how these practices influence their professional roles.
Building on the foundation laid by Bloomberg Media鈥檚 previous Financial Advisor studies dating back to 2017, Bloomberg Media鈥檚 Industry Accelerator surveyed 500 financial advisors from the U.S. and 50 from Canada through a 15-minute online survey in partnership with Logica Research, along with behavioral observations using Bloomberg Media鈥檚 first-party data to discover actionable information to help marketers stay ahead of the curve as the financial advisory landscape experiences significant transformation.
Key findings from the study below:
Financial advisors are navigating a rapidly changing and complex landscape this year. Thirty-six percent of financial advisors are expecting to be most impacted by economic uncertainty and inflation. Economic uncertainty is viewed as a bigger concern for more tenured generations, with 41.8% of Boomers (1946 鈥� 1961) citing it as a major issue, compared to just 28.8% of Millennials (1982 鈥� 1996). Additionally, 49% of advisors believe technology and AI disruptions will revolutionize the advisor industry in the next five years.
